Configure your Google Ads workspace

The Settings tab is where you tune how Buron reports on your Google Ads data. Most teams set this up once and rarely revisit it.

Pick your conversion action

Buron uses one conversion event as the source of truth for your dashboard KPIs. Auto-detect picks your highest-value conversion automatically. You can also pick one yourself. If you have several conversion actions and only one really matters to the business, select it manually.

To set up a new conversion, check out Set up your conversion tracking.

Choose your core metrics

The metrics you toggle on here are the ones we'll show across every report. The defaults are Spend, Conversions, Conversion Value, and ROAS. Add Clicks, Impressions, CPA, CTR, or CPC if those matter to you.

Tell us what counts as branded

Branded vs non-branded is one of the most useful splits in Search reporting, so you can control how it works. Auto-detect infers your brand from campaign names, which is a fine starting point. If your naming convention is unusual, switch to Manual pattern and provide a regex that matches your branded campaigns.

Filter the channels you see

Use the channel filter to show or hide each channel type, like Search, Display, YouTube, Shopping, Performance Max, Demand Gen, Hotel, and Local. Anything you hide stops appearing in reports until you turn it back on.

Set up geographic grouping

Country reporting has a few choices to make.

• Attribution tells us whether to use Physical Location or Area of Interest.
• Grouping tells us how to bucket data, by Campaign Targeting, User Location, or a Campaign Name Pattern with a regex you provide.
• The country filter lets you include or exclude specific countries. We auto-detect your active countries, but you can override that any time.

Reconnect or change accounts

To repick which accounts you've connected, like switching from individual accounts to an MCC or adding a new client, click Reconnect. We'll restart the account picker so you can choose again from scratch.