Audit your account

Buron runs more than 30 health checks against your Google Ads account. Each check looks at one specific aspect, like a low keyword quality score or a missing negative keyword, and reports pass, warn, or fail.

You'll find the audit in the Health tab of your Google Ads workspace.

Run an audit on demand

Open the Health tab and click Run all checks in the top right. Buron runs every check in parallel and updates each one as results come in. A full audit usually takes under a minute.

To re-run a single check after you've fixed something, expand the check and click Run check.

Read the account health score

Each account has a single health score that rolls up the underlying check results. The score is meant for a quick read on whether anything needs attention. Drill into specific checks to find the actual issues.

What gets checked

Health checks fall into a few categories.

• Performance. Conversions flowing, conversion rate fluctuations, ad-group underperformance, day-over-day variance.
• Spend efficiency. Spend fragmentation, campaigns not spending, ad-group scale candidates.
• Creative strength. Responsive Search Ad strength, Performance Max asset coverage, ad extensions.
• Structure and hygiene. Naming convention, keyword cannibalization, negative keyword coverage, RLSA configured, AB-test readiness.
• Account-level. Disapproved ads, auto-apply settings, demographic exclusions, geo-targeting type.
• Quality. Keyword quality scores, landing page reachability.

Run audits on a schedule

To run audits regularly, set up a health-check automation. You can configure thresholds for each check, the run cadence, and where alerts go. Check out Automate your reporting.

Act on issues

Health checks that warn or fail link to a related finding. Click through to accept, refine, or reject the Agent's recommended fix. To learn more, check out Optimize your campaigns.