Review your Google Ads reports

The Reports tab shows how your ads are doing across every account you've connected. We pull in your campaign data and lay it out across three views.

The three reports

The Overview report rolls up your KPIs across every account, so you can see the full picture in one place. The Country report breaks the same data out by geography, useful when you're checking where your spend is going. The Channel report splits things by channel type, so you can compare Search, YouTube, and Performance Max side by side.

Pick the metrics you care about

Each report shows the core metrics you've enabled in Settings. By default, we show Spend, Conversions, Conversion Value, and ROAS. To see Clicks, Impressions, CPA, CTR, or CPC, turn those on too.

Most teams stick with the defaults. If you're focused on awareness rather than direct response, swapping in Impressions and CTR can be useful.

Branded vs non-branded Search

The Channel report splits Search into a Branded row and a Non-Branded row, so you can tell the two apart at a glance. We auto-detect the brand pattern from your campaign names. If your naming convention is unusual, set a custom regex in Settings.

Filter what you see

A filter bar sits at the top of every report. From there, change the date range, show or hide specific channels, and include or exclude individual countries. The filters apply to whichever report you're looking at.

Next steps

When you spot something worth looking into, check out Optimize your campaigns. That's where the Agent puts its recommendations.