Connect Google Search Console

Connect Google Search Console and Buron pulls your search performance, clicks, impressions, CTR, and average position by query and page, into the same place you analyze everything else.

You know people find you on Google, but not which queries and pages earn the clicks, or whether that's trending up or down. Search Console has the data. This connects it so your search performance sits next to your other channels instead of in a separate tab you forget to open.

Before you begin

• A Google account that's verified on at least one property in Google Search Console. The connect step lists only the verified properties that account can see.
• Admin rights in your Buron workspace, so you can authorize the connection. You don't need any ads entitlement; Search Console isn't an ad platform.
• If you've already connected Google Ads or YouTube, you're set. Search Console reuses the same Google sign-in, so connecting it keeps those grants intact. It's still stored as its own separate connection you can disconnect on its own.

Step 1: Open the app

Open Settings → Google Search Console directly, or find it in Settings → Integrations and open it.

Step 2: Authorize

On the Connect tab, click Connect Google Search Console. You'll go to Google's consent screen, where you approve read-only access to your Search Console. Buron asks for the read-only scope only (webmasters.readonly), so it can read your search analytics but can never change anything in Search Console.

When you come back, you'll see a green Connected badge and a "Google Search Console connected" toast.

Step 3: Pick properties

After connecting, the Connect tab shows a Properties list, a checkbox list of the verified properties on your account (for example https://example.com/ or sc-domain:example.com). Tick the ones you want Buron to sync, then click Save selection.

If you just verified a new property in Google and don't see it here, click Refresh.

Step 4: Sync

Open the Syncs tab and run a sync from the Data sync panel to pull the latest search performance. Recent runs show up on the same tab, so you can check sync health there too.

What Buron pulls in

Buron reads your Search Analytics only, and only read-only (scope webmasters.readonly). For each selected property, broken down by query and page, per day:

• Clicks, summed when you roll rows up in a report
• Impressions, also summed
• CTR, a rate, so it's non-additive and shown as an average. For an exact blended CTR, divide total Clicks by total Impressions.
• Average position, also an average and non-additive, where lower is better

The grain is query by page by day. Search Console data lags about 2 to 3 days, so each sync pulls a 30-day window ending roughly 3 days ago. The most recent day or two fill in once Google finalizes them.

This is reporting, not attribution. Search queries aren't joined to deals or revenue, so Buron won't credit pipeline or ROAS to a query. For revenue by channel, use the pixel plus a connected CRM (see Next steps).

Where to see it

• Datasets. Search Console lands as three datasets, all with a Warehouse source, so you can filter the list by source to find them: Search Console performance (clicks, impressions, CTR, and average position by property over time), Search Console queries (the same metrics sliced by Query), and Search Console pages (sliced by Page). Filter any of them by Property and Date, then read Clicks, Impressions, CTR, and Avg. position. Results aggregate, summing clicks and impressions and averaging CTR and position.
• Reports. Build a chart or table on any of those datasets to answer one question, then pin it to a Dashboard to keep it next to your other channels.
• Settings → Google Search Console. The Syncs tab shows recent sync runs and lets you re-run one. If the connection ever errors, the page shows a Reconnect needed badge.

Frequently asked questions

What does Buron read? Only your Search Console analytics, and only read-only. Buron requests the read-only scope (webmasters.readonly), so it can pull clicks, impressions, CTR, and position, but it can never change anything in Search Console.

Which properties show up? Only properties your Google account is verified on. If you just verified a new site and don't see it, click Refresh on the Connect tab. If none appear, the account you authorized isn't verified on any property.

Why is my data a few days behind? Google Search Console itself reports with about a 2 to 3 day delay. Buron pulls a 30-day window ending roughly 3 days ago, so the most recent day or two fill in once Google finalizes them.

Does this tie search traffic to revenue? No. This is search reporting: clicks, impressions, CTR, and position by query and page. It isn't attribution, so it won't credit deals or revenue to a search query. For revenue by channel, use the pixel plus a connected CRM.

I already connected Google Ads or YouTube. Do I sign in again? You'll approve the Search Console scope once, but it reuses the same Google sign-in, so your Ads or YouTube grants stay intact. Search Console is stored as its own connection you can disconnect on its own.

Why doesn't CTR add up across rows? CTR is a rate, so Buron shows an average and won't sum it. For an exact overall CTR, divide total Clicks by total Impressions in a report.

My connection says "Reconnect needed." Google's access expired or was revoked. Open Settings → Google Search Console and connect again to refresh it.

Next steps

• Install the Buron pixel and connect your CRM for the revenue side. Search reporting lives here; revenue by channel lives there, and the two complement each other.
• Ask the agent about your search performance once a sync has run.