Optimize your campaigns

Buron surfaces optimizations as findings. A daily review writes findings every morning, each tied to something specific in your account and proposing an action you can take.

How findings come in

The Agent runs a daily optimization review every morning. It scans your enabled accounts, identifies issues, and writes findings to your Findings queue. Common ones include:

• Budget concentrated in sub-scale campaigns
• Ad group underperformance
• Conversion rate drops
• Keyword cannibalization
• Weak Responsive Search Ad or Performance Max assets

You can also ask the Agent to run a one-off review from chat.

What's in a finding

Every finding shows a short summary of the issue, the campaigns or ad groups it affects, the action Buron is recommending, and the metrics that led to the flag. Expand the finding to see the Agent's reasoning.

Findings are tagged with one of six categories so you can filter the queue by what matters now.

• Bids. Bid adjustments and smart-bidding readiness.
• Keywords. Negatives, cannibalization, and quality scores.
• Budget. Concentration, fragmentation, and scale candidates.
• Creative. RSA strength, asset coverage, and ad extensions.
• Structure. Naming convention, AB-test readiness, and RLSA.
• Tracking. Conversion flow and attribution issues.

Decide what to do

When you open a finding, you have three options.

• Accept the recommendation, and Buron queues the change for execution.
• Refine it, and the Agent revises its suggestion based on your feedback.
• Reject it, and the finding doesn't show up again.

What happens after you accept

Findings carry one of three action types.

• Direct change. The change applies to your Google Ads account, like pausing a keyword or adjusting a bid.
• Task. Buron creates a task for someone on your team to handle, like updating a campaign name or reviewing a landing page.
• No-op. The finding is informational only, useful for an audit trail.

Anything that runs gets tracked in the Automations tab, where you can see when the change ran and whether it succeeded.

Investigate something the Agent didn't flag

If you've spotted something the Agent hasn't, ask in chat. Try prompts like "why are these campaigns not spending?" or "which ad groups are wasting money this week?" The Agent queries your account, walks you through what it sees, and can write the result as a finding for you to act on.