Example automations

Most teams set up a handful of automations and let them run. These are the patterns we see most often, organized by what people are trying to accomplish.

Stay informed

Recurring summaries that keep your team aware without anyone digging into the data.

• Daily Google Ads optimization review. Runs every morning. The Agent scans your accounts, diagnoses what it finds, and writes findings to your queue. Default for connected Google Ads accounts.
• Weekly Google Ads report. Runs every Monday. The Agent compiles spend, conversions, ROAS, and notable findings into a narrative, then emails it to your team. Default, opt-in.
• Monthly stakeholder digest. Runs the first of the month. Pulls the headline numbers and notable wins into a board-ready update.
• Daily roundup. Recaps what the Agent did, what shipped, and what's outstanding at end of day.

Catch problems early

Health checks and alerts that flag issues before they cost you.

• Conversion tracking heartbeat. Runs hourly. Verifies that conversions are still firing. Alerts if zero conversions land during business hours.
• Wasted spend alert. Runs daily. Flags if wasted spend has crossed the threshold you set.
• Spend pacing check. Runs daily. Compares actual vs planned spend. Flags accounts more than 20% off pace.
• Disapproved ads alert. Runs every 4 hours. Flags any newly disapproved ads.
• Quality score watcher. Runs daily. Flags keywords whose quality score dropped 2 or more points week over week.

Maintain hygiene

Audits that keep your workspace clean.

• Naming convention audit. Runs weekly. Checks campaigns and ad groups against your declared taxonomy.
• UTM audit. Runs weekly. Validates that campaigns carry the right UTM parameters across every link.

React to events

Webhook-driven automations that respond to what happens elsewhere.

• CI build snapshot. A successful build in CI triggers an automation that captures the changelog into Buron.
• Slack alert relay. A Slack message in a designated channel triggers an automation that acts on it.
• External webhook. Any tool that can send a webhook can fire an automation. Use this for CRM events, monitoring tools, or your own internal services.

Build any of these

To turn on the defaults, check out Manage your automations. To build any of the custom ones, check out Build your own automation.