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Attribute revenue to source with the Attio integration

The Attio integration ties every won deal and pipeline stage back to the channel and campaign that earned it, so you see revenue and ROAS by source, not just deals in a CRM.

Connect your Attio workspace and Buron matches the people on your deals to tracked visitors, then credits the channels and campaigns that earned each one. Traffic by channel becomes pipeline and revenue by channel, campaign, and landing page.

It reads down the funnel, not just the finish line: a deal gets credited the moment it reaches a stage you map, so you can track cost per lead and cost per MQL, not only cost per won deal. Standard Attio attributes come preselected, so most workspaces just skim the mapping and sync.

Connect your CRM to get started. Pair it with the Buron pixel so deals join to the touchpoints that drove them, then slice pipeline, revenue, and ROAS in Reports.