Questions, answered.
Short, direct answers about Buron and the marketing measurement questions it gets asked — each linking to where the answer goes deeper.
What is Buron?
Buron is an AI-native marketing data platform: a plug-and-play warehouse that fixes your conversion signal and lets agents analyze and act on your marketing data.
Do you need both a pixel and a conversions API?
Run both transports with a shared event ID — redundancy plus deduplication is the recommended setup.
How often should you audit conversion tracking?
Continuously — tracking decays without anyone touching the ad account.
Why don't Google Ads and GA4 report the same conversions?
They count different things by design — compare trends, not absolutes.