Attribution

See which touches earn revenue

Seven attribution models over your first-party journeys, anchored to the CRM stage you pick.

W-shaped moves €14,300 of credit toward first touches

Attribution

Attributed revenue by channel, three models side by side

Channel	First touch	W-shaped	Last touch
Google Ads	€41,200	€38,700	€27,900
Meta Ads	€18,300	€21,450	€19,800
Organic search	€12,750	€14,600	€22,100
Email	€2,400	€6,150	€9,300
Direct	€980	€3,900	€15,200

Conversions come from your CRM stages. Deals and orders carry real revenue from Attio or Shopify.

Hashed emails join every touch. Pixel visits and ad clicks, never third-party cookies.

Every model, same journeys

Pick the lens that fits the question. The data never moves.

Link your channels and CRM. The pixel tracks your site from your own domain.

Seven credit rules, computed daily. From first touch to W-shaped, over the same journeys.

Compare winners before moving budget. Dashboards, datasets, and the agent read the same credits.

Connect your channels and CRM, install the pixel, and pick your model.