Find high-performing TikTok campaigns
Analyze 4 weeks of campaign data against creative type and audience benchmarks to surface budget expansion opportunities
Your best TikTok campaigns might be throttled while the algorithm hasn't found winning creative combinations yet
This template automatically surfaces TikTok campaigns that consistently beat ROAS benchmarks—particularly Spark Ads and UGC-style content that resonates with TikTok's audience. It analyzes 12 weeks of data focusing on the last 4 complete weeks, identifying outperformers across creative types and targeting methods while accounting for TikTok's unique creative fatigue patterns.
Why this matters
TikTok's algorithm rewards fresh, authentic content but creative fatigue hits faster than any other platform—winning ads decline after just 7-10 days. High-performing campaigns using Spark Ads or trending sounds might deliver 3x ROAS but get capped at conservative budgets while generic brand content burns money. This template identifies expansion opportunities while checking creative pipeline health, ensuring you can sustain performance with fresh content before scaling spend.
How to customize
Shorten the analysis window to 2-3 weeks since TikTok performance changes rapidly. Add creative fatigue metrics tracking performance decline over time. Include audio trend analysis since trending sounds can 2x performance. Set up creative variety scores to ensure campaigns have 5+ variants ready before scaling. Configure different benchmarks for awareness vs conversion campaigns since TikTok excels at discovery. Layer in engagement metrics like share rate and completion rate that predict conversion likelihood.
Identify over performing TikTok prospecting and retargeting campaigns that you recommend to investigate for additional budget allocation. We are looking at underperformers separately.
Follow these steps:
* Pull TikTok ads performance for the last 12 weeks:
* In the analysis only consider conversion campaigns for the last 4 complete weeks (use the filter)
* Pull TikTok ads conversions to set a benchmark.
* Pull TikTok ads conversions by creative type (UGC, Spark Ads, Brand Creative) to set a benchmark.
* Pull TikTok ads conversions by targeting type (Interest, Behavioral, Custom Audience) to set a benchmark
* Identify campaigns that are overperforming significantly compared to benchmarks in terms of roas.
* Check creative fatigue - TikTok creatives typically fatigue after 7-10 days
* Output a summarized message with findings, summarized bullets to support it and a one sentence line to wrap it up. In the message state what percentage of budget this budget represents.
Note:
* Budget increases should account for TikTok's rapid creative fatigue - ensure fresh creative pipeline
* Spark Ads (using organic posts) often outperform standard ads by 2x
* Check if winning campaigns have sufficient creative variants ready
* List out all the campaigns to investigate.
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