What is Burón?

Burón is an AI analyst for performance marketing that connects to your ad accounts or data warehouse to provide insights on what's broken, what's working, and how to optimize your campaigns.

It monitors campaigns 24/7, surfaces wasted spend, and translates complex marketing data into clear, actionable recommendations—helping teams manage millions in ad spend without needing SQL or data science expertise.

Built by people from the trenches

We've been where you are—managing complex campaigns, wrestling with attribution models, and trying to squeeze every dollar of efficiency from massive ad budgets.

“I watched talented marketers weeks pulling data instead of improving campaigns. Getting basic answers takes days of wrangling SQL and spreadsheets. AI changes everything—it can monitor every campaign, catch the variance, and explain the root cause instantly. Burón enables a completely new workflow where you spend time acting on insights, not hunting for them.”
Kay Vink, Founder of Burón
Kay Vink
Founder
Former marketing and data leader at Bird, helped scale from YC to 600M ARR. Led performance marketing teams managing 8-figure annual budgets across multiple channels.
How We Work

How we work in 4 steps

Our proven process for turning your marketing data into actionable insights and optimization opportunities.

Map out your strategy and business

We start by understanding your business model, goals, and current marketing strategy to ensure our analysis aligns with your objectives.

Build out your data pipelines and data model

We connect to your ad platforms and analytics tools, creating clean data pipelines and a unified data model for comprehensive analysis.

Audit your campaigns

Our AI conducts a comprehensive audit of your campaigns, identifying performance patterns, budget leaks, and scaling opportunities.

Share ongoing optimization opportunities

We provide continuous monitoring and regular reports with specific, actionable recommendations to optimize your campaigns.

An AI analyst that never sleeps, never misses patterns, and always knows where your budget is going.

Connect your ad accounts or data warehouse and get instant insights on performance gaps and optimization opportunities.

No SQL required. No data science degree needed. Just clear, actionable recommendations that drive results.