Find high-performing Google Ads campaigns
Analyze 4 weeks of conversion campaign data against category and funnel-stage benchmarks to surface budget expansion opportunities
Stop leaving money on the table by manually analyzing campaign performance across hundreds of ad groups
This template automatically surfaces Google Ads campaigns that consistently beat your ROAS benchmarks—the ones that deserve more budget but get overlooked in manual reviews. It pulls 12 weeks of performance data from your campaigns, then zeros in on the last 4 complete weeks of conversion campaigns to identify statistically significant outperformers across categories and funnel stages.
Why this matters
Without systematic performance analysis, high-performing campaigns hit impression share ceilings while underperformers continue burning budget. Most teams catch these opportunities weeks or months too late—after leaving significant revenue on the table. This template flags expansion opportunities within minutes, complete with the percentage of total budget each campaign represents, so you can make informed reallocation decisions before your competitors grab that inventory.
How to customize
Replace the 4-week analysis window with your business's optimal testing period. Add custom ROAS thresholds based on your margin requirements. Include additional filters for campaign types, geographic regions, or product categories specific to your account structure. Consider adding impression share lost metrics to prioritize campaigns with the most headroom for growth.
Identify over performing prospecting and retargeting campaigns that you recommend to investigate for additional budget allocation. We are looking at underperformers separately.
Follow these steps:
* Pull google ads performance for the last 12 weeks:
* In the analysis only consider conversion campaigns for the last 4 complete weeks (use the filter)
* Pull google ads conversions to set a benchmark.
* Pull google ads conversions by category to set a benchmark.
* Pull google ads conversions by funnel stage to set a benchmark
* Identify campaigns that are overperforming significantly compared to benchmarks in terms of roas.
* Output a summarized message with findings, summarized bullets to support it and a one sentence line to wrap it up. In the message state what percentage of budget this budget represents.
Note:
* Budget increases should happen gradually (to track marginal return increase) and only if impression share allows it.
* List out all the campaigns to investigate.
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