Find high-performing LinkedIn campaigns
Analyze 4 weeks of conversion campaign data against audience type and objective benchmarks to surface budget expansion opportunities
Stop leaving money on the table by missing high-performing audience segments in your B2B campaigns
This template automatically surfaces LinkedIn campaigns that consistently beat your ROAS benchmarks—the ones that deserve more budget but get overlooked in manual reviews. It pulls 12 weeks of performance data from your campaigns, then zeros in on the last 4 complete weeks of conversion campaigns to identify statistically significant outperformers across audience types and objectives.
Why this matters
LinkedIn's smaller audience pools mean high-performing segments hit saturation quickly while underperformers continue consuming budget. A campaign targeting "VP of Marketing" might deliver 5x ROAS but max out at $500/day, while broader "Marketing Manager" targeting burns $2,000/day at breakeven. This template flags expansion opportunities within minutes, complete with audience saturation checks and budget percentages, helping you scale winners before audiences exhaust.
How to customize
Adjust the frequency threshold based on your audience sizes—smaller audiences under 20K might tolerate frequency up to 5. Add Lead Quality Score metrics if you're using Lead Gen Forms to ensure volume doesn't sacrifice quality. Include company size and seniority breakdowns to identify which segments drive outperformance. Consider adding engagement metrics like video completion rates for awareness campaigns. Set different ROAS thresholds for top-of-funnel vs bottom-funnel objectives.
Identify over performing LinkedIn prospecting and retargeting campaigns that you recommend to investigate for additional budget allocation. We are looking at underperformers separately.
Follow these steps:
* Pull LinkedIn ads performance for the last 12 weeks:
* In the analysis only consider conversion campaigns for the last 4 complete weeks (use the filter)
* Pull LinkedIn ads conversions to set a benchmark.
* Pull LinkedIn ads conversions by audience type (Matched Audiences, Lookalike, Interest/Job Title targeting) to set a benchmark.
* Pull LinkedIn ads conversions by campaign objective (Website Conversions, Lead Gen Forms) to set a benchmark
* Identify campaigns that are overperforming significantly compared to benchmarks in terms of roas.
* Check audience saturation - if reach frequency > 3 in 7 days for audiences under 50K, flag for expansion
* Output a summarized message with findings, summarized bullets to support it and a one sentence line to wrap it up. In the message state what percentage of budget this budget represents.
Note:
* Budget increases should happen gradually (to track marginal return increase) and audience size permitting.
* LinkedIn audiences saturate faster than other platforms - monitor closely.
* Lead Gen Form campaigns typically have higher conversion rates but check lead quality metrics if available.
* List out all the campaigns to investigate.
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