Find high-performing Meta campaigns
Analyze 4 weeks of conversion campaign data against placement and objective benchmarks to surface budget expansion opportunities
Stop leaving money on the table by manually analyzing campaign performance across dozens of ad sets
This template automatically surfaces Meta campaigns that consistently beat your ROAS benchmarks—the ones that deserve more budget but get overlooked in manual reviews. It pulls 12 weeks of performance data from your campaigns, then zeros in on the last 4 complete weeks of conversion campaigns to identify statistically significant outperformers across placements and objectives.
Why this matters
Without systematic performance analysis, high-performing campaigns hit frequency caps while underperformers continue burning budget. Most teams catch these opportunities weeks too late—after audience fatigue has already set in. This template flags expansion opportunities within minutes, complete with frequency checks and the percentage of total budget each campaign represents, so you can make informed reallocation decisions before your audiences saturate.
How to customize
Replace the 4-week analysis window with your business's optimal testing period. Add custom ROAS thresholds based on your margin requirements. Include additional filters for campaign types, audience segments, or creative formats specific to your account structure. Consider adding cost per result metrics and audience overlap percentages to prioritize campaigns with the most headroom for growth.
Identify over performing Meta prospecting and retargeting campaigns that you recommend to investigate for additional budget allocation. We are looking at underperformers separately.
Follow these steps:
* Pull Meta ads performance for the last 12 weeks:
* Pull Meta ads conversions to set a benchmark.
* Pull Meta ads conversions by placement (Feed, Stories, Reels) to set a benchmark.
* Pull Meta ads conversions by campaign objective to set a benchmark
* Identify campaigns that are overperforming significantly compared to benchmarks in terms of roas.
* Output a summarized message with findings, summarized bullets to support it and a one sentence line to wrap it up. In the message state what percentage of budget this budget represents.
Note:
* Budget increases should happen gradually (to track marginal return increase) and only if audience saturation allows it.
* Check frequency metrics - if frequency > 4 in 7 days, flag for audience expansion before budget increase.
* List out all the campaigns to investigate.
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