Signal quality

Signal quality is the fitness of your conversion data as an input to automated systems: whether the conversions your ad platforms receive are complete, deduplicated, on time, and carrying real values. High signal quality means Smart Bidding and Advantage+ optimize toward your revenue; low signal quality means they optimize toward noise, just as efficiently.

#Signal quality is not "data quality"

Data quality is warehouse hygiene: is the table accurate. Signal quality is narrower and higher-stakes: is the conversion stream the bidding algorithm eats trustworthy. A conversion feed can pass every data-quality check and still fail on signal quality in four ways: broken (events never arrive), duplicated (pixel and CAPI both counted), late (CRM imports landing days after the click), and value-less (a $99 signup weighted equal to a $50k contract). Each defect produces a different mis-spend pattern, because platforms don't pause on bad data. They act on it.

Signal quality is what Buron monitors continuously (event coverage, dedup, import recency, value presence), so a decaying signal becomes a finding instead of a bad quarter.

Why it's the constraint that outranks the others: The tracking bottleneck. The full argument, defect by defect: The tracking bottleneck: your bids are only as good as your signal.