Signal quality

High signal quality means Smart Bidding and Advantage+ optimize toward your revenue; low signal quality means they optimize toward noise, just as efficiently.

#Signal quality vs data quality

Data quality is warehouse hygiene: is the table accurate. Signal quality is narrower and higher-stakes: is the conversion stream the bidding algorithm eats trustworthy. A feed can pass every data-quality check and still fail four ways: broken (events never arrive), duplicated (pixel and CAPI both counted), late (CRM imports landing days after the click), and value-less (a $99 signup weighted like a $50k contract). Each defect produces its own mis-spend pattern, because platforms don't pause on bad data. They act on it.

In practice: Buron runs scheduled health checks against this: whether conversions are still flowing, whether conversion actions are configured and carrying real values, whether click-ID capture prerequisites hold. A decaying signal becomes a finding instead of a bad quarter.

Why it caps everything downstream: The tracking bottleneck. The defect-by-defect argument: The tracking bottleneck: your bids are only as good as your signal.