Optimizing over $10M in ad spend

AI analyst for performance marketing data

Burón helps you figure out what's working, why it's working, and how to do more of it.

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The problem

Performance marketers spend up to 50% of their time on repetitive analysis

Data is scattered and hard to combine using sheets and ad platforms

Slicing data in pre-built dashboards is time consuming

Analysis remains superficial, there's no time left to go deep

How we help

Burón helps analyze results faster, so you can focus on running more experiments.

Chat

Ask your data anything

Ask questions in plain English and get instant insights about your marketing performance. No more switching between tools or writing complex SQL queries.

Scheduled

Find high ROAS campaigns limited by budget

Monitor key metrics for major drops or increases

Identify campaigns that have delived no downfunnel conversions

Analyze audience segment performance and suggest new targeting options

Tasks

Automate recurring tasks

Let our AI continuously monitor your campaigns, detect anomalies, and surface opportunities you might have missed.

Hypothesis confirmed

Data considered:

Historical conversion rates show consistent pattern

Similar behavior observed in other campaigns

Weather data correlation

Competitor pricing changes align with timing

Deep research

See the why behind the answer

Access the hypotheses and datapoints considered to arrive at a conclusion.

5 Most urgent topics this week

Drop in sign-up conversion rate: Sign-up conversion rate dropped from 42% to 8% in the last days. Form visits are constant indicating there might be an issue with the form submission. Action: QA the form submission flow

Room to scale at target CPA: CPA trending at $85 after optimizations (45% below LTV target of $155). Action: 5% weekly increase in budget until CPA reaches $155

Canada launch under benchmark: Canadian launch metrics show CAC 31% higher than US benchmark in first two weeks, with ROAS projections below target in Toronto and Vancouver markets. Action: Revising targeting parameters and pausing lowest-performing ad sets

Reports

Get detailed briefings

Receive detailed breakdowns of your most important metrics. See what changed, why it seems to be happening, and what you can do about it.

The next frontier

Join the marketing leaders optimizing millions with AI

Teams managing over $50,000 in monthly ad spend are now eligible for early access.

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Powerful insights

Explore your marketing data with unprecedented depth and clarity.

Connect your data

Integrate seamlessly with your existing data warehouse.

BigQuery

Snowflake

DuckDB

PostgreSQL

Trino

Frequently asked questions

Can't find the answer you're looking for? Reach out to our customer support team.

: You can use any public LLM, or connect your own private model if you can expose it through an API. We currently support OpenAI, Claude, and Gemini out of the box and find that Claude 3.5+ works the best.
: Hallucinations happen when tools require the model to make up for a lack of context or when they drop really big data sets directly into the model. We mitigate this by curating the data we expose to the model, in Burón the model never preps the data itself but it request's the data from our analytics layer that handles all the preprocessing. This means the model will have quality context to base their answers off which minimizes hallucinations.
: The majority of your data will stay stored in your datawarehouse. Our AI will request our analytics layer to run queries, which are executed inside your own datawarehouse. Only the results get stored in our system to enable the Burón experience. To enable this we use a secure and compliant cloud storage solution to store your data. Any sensitive data is encrypted at rest and we use industry-standard security measures to protect it.